When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, email address, and social media handle.

Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details. All payment information is processed securely through Shopify Payments, or secure via secure POS system.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services, website usage data and cookies.

Engagement Data including information from email & phone communications with our representatives, feedback forms, social media interactions, and analytics data from internal marketing platforms.

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

From our partners or other third parties.

Our Services are not intended to be used by children, and we do not knowingly collect any data or personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted

• Provide, Tailor, and Improve the Services. We may use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

• Security and Fraud Prevention. We may use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

• Communicating with You. We may use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

• Legal Reasons. We may use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

We do not and will not knowingly sell or rent your personal information to any third parties.

Re our Terms of Service Policy, customer personal data may be shared with our internal team, Shopify, relevant vendors, collaborators, partners, affiliates, or service providers directly involved in delivering your event or service or who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping)—and only to the extent necessary.

Customer personal data may also be shared in connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

We maintain comprehensive information security protocols based on industry standards, including:

• Role-based access controls
• Strong password policies and multi-factor authentication
• Secure backup and disaster recovery plans
• Staff training on confidentiality and data protection
• Secure device use and communication practices
• Incident response procedures

Any sensitive information provided to staff or representatives of Golden Aura Group will be handled in compliance with this Privacy Policy.

Access to sensitive information is strictly role-based and regularly reviewed. No Company Records may be stored on unapproved devices or applications.

In the event of a suspected data breach involving your personal information, we will promptly investigate, contain, and notify affected parties as required by law.

Physical Documents are stored in a dedicated secure location.

Digital Records are stored on industry-standard data management platforms.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

The Company utilizes third-party platforms for business operations, including but not limited to: Shopify, Hubspot, Klaviyo Privacy Policy, Google Drive, Notion, Wave Accounting, Zoho Inventory, Holo AI, Instagram, Tiktok, and Amazon. Each platform has its own privacy policies and security measures. We encourage you to review their policies for more information.

Our Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

• Our website uses cookies to enhance your browsing experience and gather anonymous usage data.

• Cookies help websites remember information about your previous visit(s), which can make it easier to navigate or place orders on the site, optimizing website usability. Our website may automatically collect functional, performance, and advertising cookies.

• You can manage or disable cookies through your browser settings, often found in your browser’s “Tools” or “Preferences” menu. However, this may affect site functionality. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by unsubscribing or contacting a company representative to request email list removal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

All Company team members must follow this policy when dealing with customer & business-related records.

Loss, theft, or suspected misuse of customer data must be reported to the Owner immediately.

Breaches of confidentiality or data mishandling by Company employees or contractors may result in removal from projects, suspension, or termination of contract.

The Company may update this policy at any time to reflect changes in our business practices or legal requirements.

All customers, employees, and independent contractors are required to comply with the most current version of this policy, regardless of whether they have only read or signed previous versions. The Company will always make revised policies available through its designated channels.

Material Changes relevant to customers and company platform users (e.g., Major changes in: customer financial rights, the terms and pricing of subscription based-offerings, customer data management, collection and storage, customer & company liability or legal rights) will be communicated through reasonable notice, as determined at the sole discretion of the Company. Customers’ & users’ continued use of our platforms & Services after such notice will constitute acceptance of the updated policy.

Material Changes relevant to employees & independent contractors (e.g., Major adjustments regarding: compensation, benefits, hours, or obligations that significantly affect rights or responsibilities) will be communicated through reasonable notice, as determined at the sole discretion of the Company. Employees’ & independent contractors’ continued employment or commercial involvement with the Company and its representatives will constitute acceptance of the updated policy.

In the event that any provision of this Policy is determined to be unlawful, void, or unenforceable, such provision shall nonetheless be enforced to the fullest extent permitted by applicable law. The unenforceable portion shall be deemed severed from the Policy, and such determination shall not affect the validity or enforceability of any other remaining provisions.

For questions or concerns regarding this policy, please contact us HERE

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.